This service is available on all mobile telephones used in the market. Thanks to its ease-of-use and its instant reception, the text message has become a efficient communications tool.
The reality is that access to mobile communications is far easier than perceived and gaining access to mobile consumers (smartphone and non-smartphone) can be as simple as sending a personalized, targeted text message.
BENEFITS OF TEXT MARKETING
1. Build Loyal Customers
Text Marketing is a great channel to engage and build loyal customers. Offer your customers promotions/information about your business when you feel the need. This makes your customers/clients feel appreciated by keeping them the main focus of your business.
2. Generate word of mouth
Use text marketing to not only engage your existing customers but also drive new business to your company. If you have something of value to offer your customers, they will spread the word to family, friends and colleagues. Word of mouth is a powerful tool and texting promotes this with instant communication.
3. Improve communication
Communication is key to building any long-term relationship. Text Marketing can be a great benefit when building on these relationships. It is a personal message from you to your audience. Text Marketing is an easy, fast and reliable way to communicate with all of your customers.
4. Fast and Effective
Text Marketing allows you to reach a large number of people all at the same time. It is an instant marketing tool, getting your message into the hands of the right audience, when you want it. Customers keep their mobile phones on hand, making it easy to communicate your message to them.
5. Opt-In Option
Building your database correctly is of vital importance, not only for Data Protection purposes but also by having your customers sign up to hear from you, you have already started the sales process. These Opt in’s are qualified existing or potential customers, they want to hear from you.
6. Opt Out Option
With every text campaign, your business should always offer customers the opportunity to unsubscribe from further text messages. Data Protection Laws state that if you are to contact a person via text, they must be able to unsubscribe via text.
7. Cost Effective
Text Marketing is an inexpensive method of communication in comparison to traditional marketing. It will help your business to respect your budgeting limits.
8. Integration into your Marketing Campaigns
A major benefit of Text Marketing is the potential it has when you integrate it into any of your marketing campaigns. It is known that social media and traditional media are not always the most effective way to reach your customers on time, simply integrate texts with these other marketing methods and get the message straight to your customers, ensuring that they know what you have to offer them.
9. Straight to the point
With only 160 characters allowed when sending a text message this ensures that your message is clear and concise. Getting straight to the point is important, telling customers exactly what you want them to know and making it an easy read will benefit both the customer and your business.
10. Time management
Everybody knows that ‘Time is Money’. It is a simple and easy process. With the scheduling component of texts you can simply organize your text marketing campaigns for a later date. This is a huge benefit as it allows you to manage your time efficiently.
Green is in! Though most online marketing strategies are naturally green, it is incredibly important to reiterate. Text messaging has a significantly lower impact on the environment than direct mail. You don’t need paper, envelopes or even stamps – which means marketing costs as a whole could drop too. Statistics shows that 40 per cent of the world’s trees are chopped down simply to make paper. Don’t be a part of that 40 per cent – go green with text marketing.