Text Marketing promotes Customer Loyalty

We’ve been hearing the claim that “there are more mobile phones in the world than there are toothbrushes” for a while now. It’s important for marketers to think about what that actually means for them. According to a recent Pew Internet report, 46% of American adults own a smartphone

With mobile phones becoming ever more sophisticated there has been a change in customer behavior that businesses must be aware of. Mobile phones have become, not just a communications device, but a personal hub of information; an essential tool to daily life with calendars, alarms, photographs, social media and much more.

Did you know that 4 in 5 smartphone owners now won’t leave the house without their handset?

This change in customer behavior has created a need for mobile marketing to be much more personal; particularly when building customer loyalty.

Using SMS marketing to increase customer loyalty

The ability to get personal starts with effective data collection. Ultimately, the more information you have about your customers the more you can stand out by tailoring specific offers to the right audience at the right time. Brainstorm about the information you could obtain from your customers to get personal with your SMS marketing. Some ideas include:

Birth Date: Wish your customer a Happy Birthday each year with a special discount their special day.

Interests: Tailor offers based on customers interests.

The more information you have, the greater your ability to segment customers and target your SMS campaigns. The same applies to all forms of marketing communication, but you’ll be surprised at how many companies only collect customer’s mobile numbers when running text marketing campaigns.

SMS marketing and your business

Building customer loyalty with SMS marketing goes far beyond retail. SMS can be used to build customer relationships in all industries – from restaurants to the public sector.

With open rates of 98% and most messages opened within 5 seconds of receiving, SMS is very powerful. Think how those statistics compare to other communications channels like email marketing; that is exactly why SMS is so effective.

Mobile gives us the opportunity to rethink engagement, redefine the experience, and rediscover the relationship with our customers. However, when entering the mobile game, it is key to remember that loyalty marketing is centered around building trust.

For more information about IRIO’s marketing service click here and text “whyIRIO” to 47464. Standard text message and data rates may apply.

Is the consumer reading your email?

What percent of your email marketing campaigns are being opened? 8%, 15%, 30% or maybe even 50%? Back in 2010 a well known email marketing platform conducted a survey on the average open rate for 37 different industries. The “OTHER” industry came in with the highest open rate of 33.52%. With that, you have three choices.

1. Keep your email campaigns running with a 19.08% average open rate (based on the other 36 industries average).

2. Change your industry category to other and hope to reach 33.52% of your target audience (probably not feasible and really would not help).

3. Or start using text messages as a method of communicating with the consumer.

Text messages are not just for personal use anymore. Look around, more and more companies are understanding and using the power of the text message – especially since it has a read rate of 98%. So how do you use them? Here are few ways they are being used in the following industries:

Multifamily – inform current residents of social gatherings, rent status, renewal specials, emergency notifications and more

Non-profits – mobilize support, notify supporters of resource needs, promote special events and more

Restaurants – drive traffic during slow periods, push out specials, promote a new menu item and more

Schools – notify parents of school closings due to inclement weather, distribute important upcoming events, reminder of early dismissal and more

Retailers – send out specials, promote VIP deals, announce new products or services and more

Independent Sales Representatives – allow people to view your mobile business card, generate new leads, push out specials for customers and more

IRIOmobile

All posts tagged text marketing solutions

Text Marketing promotes Customer Loyalty

We’ve been hearing the claim that “there are more mobile phones in the world than there are toothbrushes” for a while now. It’s important for marketers to think about what that actually means for them. According to a recent Pew Internet report, 46% of American adults own a smartphone

Using SMS marketing to increase customer loyalty

Mobile gives us the opportunity to rethink engagement, redefine the experience, and rediscover the relationship with our customers. However, when entering the mobile game, it is key to remember that loyalty marketing is centered around building trust.

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