The secret to set up successful keywords

There’s no doubt that using a text keyword in your campaign can be a really effective way to get your customers to engage with you – IF you use them the right way.

The #nomakeupselfie trend highlighted the importance of picking the right keyword and communicating it effectively. The social media campaign quickly went viral and raised millions for Cancer Research, with selfie posters donating money by texting ‘BEAT’ to an SMS shortcode.

Unfortunately for Cancer Research – but luckily for the World Wildlife Fund – some phones autocorrected ‘BEAT’ to ‘BEAR’, meaning instead of donating, people registered their interest in adopting a polar bear. UNICEF also received extra donations by people texting ‘DONATE’ to the same number.

In order to make sure that get the most benefit from your keyword, make sure you make it as fool proof as possible. Here are our top 4 tips for making your keyword work for you:

  1. Make it memorable: One of the best things about using keywords and short codes is that they are often easier for potential customers to remember than full phone numbers, email addresses or URLs.
  2. Make it easy to spell
: If your customers are going to have a hard time spelling the word, there’s no telling where their messages to you could end up. Simple, easy to spell keywords are always your best option.
  3. Plan for autocorrect: 
As shown in the #nomakeupselfie campaign, autocorrect can changed even correctly spelled words into something completely different. Test your keyword out on different operating systems before using – and if all else fails, claim the autocorrected word too to make sure you’re not missing out!
  4. Communicate it properly: It might seem obvious, but when you’re telling people about your keyword & short code, make sure both parts are clear.

Keywords are an extremely powerful tool when it comes to building a successful mobile marketing campaign. The best way to understand what keywords can do is to look at this example.

Why IRIO-web

Contact our sales team to set up a demo and take your business to the next level with IRIO. Contact us at (972) 528 – 7424 or via email at sales@irio.com.

Text-2-Community: Great tool in Emergency situations

Despite the appeal of other forms of communication, text messaging is still the most popular choice for mobile users. But why is text marketing the best option for a mobile marketing campaign?

Text messaging has become a key component of any mobile marketing strategy. It’s use as an advertising tool has been well documented but there are all sorts of wonderful ways to leverage the power of text. Schools, multi family, retailers and even emergency services have begun incorporating text messaging into their campaigns.

Text messaging is the perfect emergency communications channel. People always have their phones with them, especially in an emergency; you can easily send one message to a number of people; and you can text when you can’t talk.

Here are some new uses of text marketing in emergency situations:

Finding Lost Pets: text messaging is helping pet owners locate lost furry friends. When notified of a lost animal, the service provider sends photo alerts by text message to registered vets, animal shelters and pet owners. Animal lovers have rallied round the idea which, unlike microchip implants, is non-invasive and requires no equipment apart from a camera-enabled mobile phone with text message capability.

Donating to Good Causes: Text marketing has proven highly effective at engaging people who don’t donate to charity by other methods. In 2007, a Super Bowl commercial raised $10,000 within seconds for the victims of the recent tsunami in Asia. The Haiti earthquake relief effort also benefitted from a text campaign, with the Red Cross eventually pulling in $32 million for victims. The success of the text marketing campaign is owed to the simplicity of the process. People too busy to go through the hassle of visiting a website and uploading credit card information can simply reply to a text message and have their donation applied to their phone bill.

Emergency Alerts: Hurricane Sandy had a devastating impact on local businesses, but texting  proved to be a true survivor in the face of infrastructural collapse. Businesses and emergency services used texts to keep residents up to date on the weather and how the damage it caused would affect them. 

In sum, text marketing is being seen as an important component of an effective, carefully planned, emergency communications strategy.

Contact our sales team to set up a demo to see Text-2-Community in action. Contact us at (972) 528 – 7424 or via email at sales@irio.com.

For more information about IRIO’s Text-2-Community marketing service text “T2C” to 47464. Standard text message and data rates may apply.

Text Marketing promotes Customer Loyalty

We’ve been hearing the claim that “there are more mobile phones in the world than there are toothbrushes” for a while now. It’s important for marketers to think about what that actually means for them. According to a recent Pew Internet report, 46% of American adults own a smartphone

With mobile phones becoming ever more sophisticated there has been a change in customer behavior that businesses must be aware of. Mobile phones have become, not just a communications device, but a personal hub of information; an essential tool to daily life with calendars, alarms, photographs, social media and much more.

Did you know that 4 in 5 smartphone owners now won’t leave the house without their handset?

This change in customer behavior has created a need for mobile marketing to be much more personal; particularly when building customer loyalty.

Using SMS marketing to increase customer loyalty

The ability to get personal starts with effective data collection. Ultimately, the more information you have about your customers the more you can stand out by tailoring specific offers to the right audience at the right time. Brainstorm about the information you could obtain from your customers to get personal with your SMS marketing. Some ideas include:

Birth Date: Wish your customer a Happy Birthday each year with a special discount their special day.

Interests: Tailor offers based on customers interests.

The more information you have, the greater your ability to segment customers and target your SMS campaigns. The same applies to all forms of marketing communication, but you’ll be surprised at how many companies only collect customer’s mobile numbers when running text marketing campaigns.

 SMS marketing and your business

Building customer loyalty with SMS marketing goes far beyond retail. SMS can be used to build customer relationships in all industries – from restaurants to the public sector.

T2C Industries

With open rates of 98% and most messages opened within 5 seconds of receiving, SMS is very powerful. Think how those statistics compare to other communications channels like email marketing; that is exactly why SMS is so effective.

Mobile gives us the opportunity to rethink engagement, redefine the experience, and rediscover the relationship with our customers. However, when entering the mobile game, it is key to remember that loyalty marketing is centered around building trust.

For more information about IRIO’s marketing service click here and text “whyIRIO” to 47464. Standard text message and data rates may apply.

 

Text-2-Win

SMS, Sweepstakes and the Future

After successfully dominating social communications during the 90s and 00s, text messaging is flourishing as a commercial channel. The open-and-read rate of SMS at 98% – and that’s within a few minutes of the message being received.

Today, SMS contests and sweepstakes are still preferred 8 times more than their email equivalents. This trend will likely continue through 2020 offering consumers something of value (mobile coupons or prizes). When you use text messaging as an entry method for a sweepstakes, you are using a highly effective means to tap into how people already love to connect with others.

The main objective of these initiatives is to encourage consumers to opt in by texting to a shortcode, see how it works:

T2WhowitworksWhile mobile app use is clearly growing, SMS will also likely continue to be a powerful marketing tool between now and the year 2020. Because of this, sweepstakes and contests are simple ways to generate revenue and thus unlikely to be replaced any time in the near future.

IRIO will provide you with the information you need to begin the process, and will oversee all of the details needed to make your text messaging sweepstake a success. Contact our sales team to set up a demo to see Text-2-Win in action. Contact us at (972) 528 – 7424 or via email at sales@irio.com.

For more information about IRIO’s Text-2-Win marketing service text “T2W” to 47464. Standard text message and data rates may apply.

 

Text-4-Info

Need a way to promote your business and share information without having to leave your home or office building? Look no further than Text-4-Info. Text-4-Info allows your business to generate leads and promote your brand, as well as gain new business through targeted marketing campaigns, all in real time.

 

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Texting isn’t just great for your personal life – it can be great for business, too. If used correctly, text messaging can be a smart, easy and cost-effective tool to help businesses increase revenue and reduce expenses across the board.

From text campaign design and delivery, to mobile sites and marketing tools, IRIO provides everything you need to get the most out of text marketing. Our experts are ready to help you attract new customers, engage current customers and connect with your networks through text and sms messaging.

In regards to texting, the decision is in your hands. The phone is in theirs.

 

For more information about IRIO’s Text-4-Info marketing service click here and  text “T4I” to 47464. Standard text message and data rates may apply.

 

Text-2-Community

Need a fast, efficient way to reach all of your customers at once? Or send out important information instantly? Look no further than Text-2-Community. Text-2-Community allows your business to contact one person or hundreds of people in an instant, reducing the time spent communicating valuable information. With IRIO, your business can text one person, a few people or an entire list.

Text-2-CommunityWho can use Text-2-Community?

Our text message platform is a valuable marketing tool for multiple industries. Our clients have used our service to grow community engagement, gain new customers, drive business on a rainy day, generate leads, maintain quality customer relationships, and effectively inform contacts of emergency information. Click on your industry to see how your business can utilize this valuable marketing tool.

industry_multifamilyindustry_nonprofitindustry_restaurantsindustry_schoolsindustry_retailersindustry_salesrep

Contact our sales team to set up a demo to see Text-2-Community in action. Contact us at (972) 528 – 7424 or via email at sales@irio.com.

 

For more information about IRIO’s Text-2-Community marketing service text “T2C” to 47464. Standard text message and data rates may apply.

Are you embracing Mobile Marketing?

As trends are shifting away from standard communication, IRIO is keeping up with the times. Headquartered in Dallas, Texas, IRIO Mobile Marketing continues to grow based on the sky-rocketing phenomenon of text messaging and mobile internet. IRIO is considered as a leader in the text and mobile technology marketing industry, offering its services to the multifamily and student housing industries.

Advertising Specialty Institute’s magazine Counselor recently published two articles regarding mobile marketing. They recognized the importance of this growing marketing strategy, stating that there is “a lot of marketing power in a medium that is relatively new.” Companies like Starbucks, AT&T, and Coca-Cola run successful SMS campaigns multiple times a year. We believe that no company is too big or too small to take advantage of mobile marketing. Counselor agrees by saying, “One of the advantages of mobile marketing – thanks to a proliferation of mobile marketing companies – is that it makes the entry into mobile marketing easier than ever, while leveling the playing field for small-business owners trying to compete with larger players.”

Now that you understand the importance of mobile marketing, let’s talk about how it works. For each of our clients we create an individualized KEYWORD that will be sent to our SHORTCODE (47464). This KEYWORD can be used to generate leads, provide community information, or promote your brand. Check out the three platforms we provide:

TEXT-4-INFO

Prospective renters send a text message to a SHORT CODE (47464) while including a custom KEYWORD in the body of the text message. Residents who interact with a property of interest will have the opportunity to get connected instantly to set an appointment, view floor plans, pricing and much more.

TEXT-2-COMMUNITY

Text-2-Community allows managers to inform residents of maintenance issues, events, renewals, deliveries, emergencies, past due rents and more – thereby greatly reducing time and operational costs. With the ability to push information to a single resident or the entire property at once, Text 2 Community is more efficient, cost-effective and offers better response rates than phone calls, printed materials or emails.

TEXT-2-WIN

Text-2-Win allows your business to run a sweepstakes or contest and target specific user groups based on demographic profiles such as age and location.

Still not convinced that mobile marketing is right for your business? We have created an infographic with some game changing stats.

 

Outbound Engagement

As the infographic clearly says, “the answer is clear.” So what are you waiting for? Contact our sales team to set up a demo and take your business to the next level with IRIO. Contact us at (972) 528 – 7424 or via email at sales@irio.com.

 

For more information about IRIO text “IRIO INFO” to 47464.

When Time is of the Essence!

This week, a Dallas community had a resident, who upon initial reports, was believed to be an active shooter thus resulting in a SWAT Team called in to negotiate.  The SWAT Team was able to talk down the resident and turns out no gun was found.  With that, are you equipped to get information out to your community in an immediate manner?  Are you using email, a call system or text?  We can tell you from experience with our clients that TEXT MESSAGING is by far the most effective and immediate way to communicate with your residents due to its 98% read rate and high daily usage by most individuals.

With the incident this week, some residents said they weren’t happy with just getting an email, saying they would have preferred several text updates throughout the ordeal. (Reported by myfoxdfw.com)

Of course you never think things like this will happen at your community, but if they do, are you prepared?

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IT’S TOO LATE WHEN THE EMERGENCY IS HAPPENING

We had a submission on our website for more information from a management company today.  What makes this request any different from others?

They recently had a property with a gas leak and had to evacuate everyone and quickly.  The situation on hand was pretty hectic as you can imagine and they found themselves wishing they could blast out a quick text message.

Let’s face it…most people don’t check their email and most don’t answer a number they don’t know or check their voicemail. Don’t wait till you need it and don’t have it.  Shoot us an email at sales@IRIO.com today to learn more.

IRIO College Game Day Text-2-Vote

Michigan State or Notre Dame?  Who do you think will win this match up?  

Text “ND” to 47464 (MSG&DATA RATES APPLY) to vote for Notre Dame.

Text “MSTATE” to 47464 (MSG&DATA RATES APPLY) to vote for Michigan State.

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The results from our poll will be published end of day Friday.

 

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