SMS, Sweepstakes and the Future
After successfully dominating social communications during the 90s and 00s, text messaging is flourishing as a commercial channel. The open-and-read rate of SMS at 98% – and that’s within a few minutes of the message being received.
Today, SMS contests and sweepstakes are still preferred 8 times more than their email equivalents. This trend will likely continue through 2020 offering consumers something of value (mobile coupons or prizes). When you use text messaging as an entry method for a sweepstakes, you are using a highly effective means to tap into how people already love to connect with others.
The main objective of these initiatives is to encourage consumers to opt in by texting to a shortcode, see how it works:
While mobile app use is clearly growing, SMS will also likely continue to be a powerful marketing tool between now and the year 2020. Because of this, sweepstakes and contests are simple ways to generate revenue and thus unlikely to be replaced any time in the near future.
IRIO will provide you with the information you need to begin the process, and will oversee all of the details needed to make your text messaging sweepstake a success. Contact our sales team to set up a demo to see Text-2-Win in action. Contact us at (972) 528 – 7424 or via email at firstname.lastname@example.org.
For more information about IRIO’s Text-2-Win marketing service text “T2W” to 47464. Standard text message and data rates may apply.
Posted by IRIO on July 28, 2014
We had a submission on our website for more information from a management company today. What makes this request any different from others?
They recently had a property with a gas leak and had to evacuate everyone and quickly. The situation on hand was pretty hectic as you can imagine and they found themselves wishing they could blast out a quick text message.
Let’s face it…most people don’t check their email and most don’t answer a number they don’t know or check their voicemail. Don’t wait till you need it and don’t have it. Shoot us an email at sales@IRIO.com today to learn more.
Posted by IRIO on October 1, 2013
Michigan State or Notre Dame? Who do you think will win this match up?
Text “ND” to 47464 (MSG&DATA RATES APPLY) to vote for Notre Dame.
Text “MSTATE” to 47464 (MSG&DATA RATES APPLY) to vote for Michigan State.
The results from our poll will be published end of day Friday.
Posted by IRIO on September 17, 2013
What is important here is CONNECTION and the medium in which millennials wish to be communicated in. It is not about what the owner or management company thinks is the best medium – its about your resident.
Millennial Renters: Marketing to the Generation of Choice – Multifamily Blogs.
Posted by IRIO on September 11, 2013
Using text messaging as a tool to remind residents who may be late on rent is an effective method. Recently, we had a client send out a text to all their residents on the 3rd of the month who were late on rent letting them know a late fee would be accessed after the 5th. How effective was this you ask? 100% of their delinquent residents came in and paid that same day. What proved even more useful was the fact they put the direct link to their resident portal in the message so residents could go straight to the payment page. Texting is a powerful tool and we can help you maximize the effectiveness of your messages. We can do this because we have seen what works and what doesn’t work due to our 7 years of providing texting services to the multifamily and student housing industries. To learn more, contact us at sales@IRIO.com.
Posted by IRIO on August 30, 2013
Do you face that daily question of “Where are my leads coming from?” With multiple lead sources such as Facebook, ILS, Craigslist, Print, Radio, Drive By and more, there is an easy way to decipher which of your ad sources are worth more in terms of lead generation than others.
A Text-4-Info program consist texting a keyword to a short code. For example, Text “APTDEMO” to 47464 (MSG & DATA RATES APPLY). To tell which lead sources are most effective for you, you can advertise a different keyword on each source, yet each keyword produces the same information about the property. When you view your leads you can associate the different keywords with the different sources and see where more traffic is coming from.
…AND WHERE THEY CAME FROM!!!!!!
To learn more about determining which lead sources are more effective, email us at sales@IRIO.com.
Posted by IRIO on July 31, 2013