There’s no doubt that using a text keyword in your campaign can be a really effective way to get your customers to engage with you – IF you use them the right way.
The #nomakeupselfie trend highlighted the importance of picking the right keyword and communicating it effectively. The social media campaign quickly went viral and raised millions for Cancer Research, with selfie posters donating money by texting ‘BEAT’ to an SMS shortcode.
Unfortunately for Cancer Research – but luckily for the World Wildlife Fund – some phones autocorrected ‘BEAT’ to ‘BEAR’, meaning instead of donating, people registered their interest in adopting a polar bear. UNICEF also received extra donations by people texting ‘DONATE’ to the same number.
In order to make sure that get the most benefit from your keyword, make sure you make it as fool proof as possible. Here are our top 4 tips for making your keyword work for you:
- Make it memorable: One of the best things about using keywords and short codes is that they are often easier for potential customers to remember than full phone numbers, email addresses or URLs.
- Make it easy to spell
: If your customers are going to have a hard time spelling the word, there’s no telling where their messages to you could end up. Simple, easy to spell keywords are always your best option.
- Plan for autocorrect:
As shown in the #nomakeupselfie campaign, autocorrect can changed even correctly spelled words into something completely different. Test your keyword out on different operating systems before using – and if all else fails, claim the autocorrected word too to make sure you’re not missing out!
- Communicate it properly: It might seem obvious, but when you’re telling people about your keyword & short code, make sure both parts are clear.
Keywords are an extremely powerful tool when it comes to building a successful mobile marketing campaign. The best way to understand what keywords can do is to look at this example.
Contact our sales team to set up a demo and take your business to the next level with IRIO. Contact us at (972) 528 – 7424 or via email at email@example.com.
Posted by IRIO on August 19, 2014
Despite the appeal of other forms of communication, text messaging is still the most popular choice for mobile users. But why is text marketing the best option for a mobile marketing campaign?
Text messaging has become a key component of any mobile marketing strategy. It’s use as an advertising tool has been well documented but there are all sorts of wonderful ways to leverage the power of text. Schools, multi family, retailers and even emergency services have begun incorporating text messaging into their campaigns.
Text messaging is the perfect emergency communications channel. People always have their phones with them, especially in an emergency; you can easily send one message to a number of people; and you can text when you can’t talk.
Here are some new uses of text marketing in emergency situations:
Finding Lost Pets: text messaging is helping pet owners locate lost furry friends. When notified of a lost animal, the service provider sends photo alerts by text message to registered vets, animal shelters and pet owners. Animal lovers have rallied round the idea which, unlike microchip implants, is non-invasive and requires no equipment apart from a camera-enabled mobile phone with text message capability.
Donating to Good Causes: Text marketing has proven highly effective at engaging people who don’t donate to charity by other methods. In 2007, a Super Bowl commercial raised $10,000 within seconds for the victims of the recent tsunami in Asia. The Haiti earthquake relief effort also benefitted from a text campaign, with the Red Cross eventually pulling in $32 million for victims. The success of the text marketing campaign is owed to the simplicity of the process. People too busy to go through the hassle of visiting a website and uploading credit card information can simply reply to a text message and have their donation applied to their phone bill.
Emergency Alerts: Hurricane Sandy had a devastating impact on local businesses, but texting proved to be a true survivor in the face of infrastructural collapse. Businesses and emergency services used texts to keep residents up to date on the weather and how the damage it caused would affect them.
In sum, text marketing is being seen as an important component of an effective, carefully planned, emergency communications strategy.
Contact our sales team to set up a demo to see Text-2-Community in action. Contact us at (972) 528 – 7424 or via email at firstname.lastname@example.org.
For more information about IRIO’s Text-2-Community marketing service text “T2C” to 47464. Standard text message and data rates may apply.
Posted by IRIO on August 11, 2014
We’ve been hearing the claim that “there are more mobile phones in the world than there are toothbrushes” for a while now. It’s important for marketers to think about what that actually means for them. According to a recent Pew Internet report, 46% of American adults own a smartphone
With mobile phones becoming ever more sophisticated there has been a change in customer behavior that businesses must be aware of. Mobile phones have become, not just a communications device, but a personal hub of information; an essential tool to daily life with calendars, alarms, photographs, social media and much more.
Did you know that 4 in 5 smartphone owners now won’t leave the house without their handset?
This change in customer behavior has created a need for mobile marketing to be much more personal; particularly when building customer loyalty.
Using SMS marketing to increase customer loyalty
The ability to get personal starts with effective data collection. Ultimately, the more information you have about your customers the more you can stand out by tailoring specific offers to the right audience at the right time. Brainstorm about the information you could obtain from your customers to get personal with your SMS marketing. Some ideas include:
Birth Date: Wish your customer a Happy Birthday each year with a special discount their special day.
Interests: Tailor offers based on customers interests.
The more information you have, the greater your ability to segment customers and target your SMS campaigns. The same applies to all forms of marketing communication, but you’ll be surprised at how many companies only collect customer’s mobile numbers when running text marketing campaigns.
SMS marketing and your business
Building customer loyalty with SMS marketing goes far beyond retail. SMS can be used to build customer relationships in all industries – from restaurants to the public sector.
With open rates of 98% and most messages opened within 5 seconds of receiving, SMS is very powerful. Think how those statistics compare to other communications channels like email marketing; that is exactly why SMS is so effective.
Mobile gives us the opportunity to rethink engagement, redefine the experience, and rediscover the relationship with our customers. However, when entering the mobile game, it is key to remember that loyalty marketing is centered around building trust.
For more information about IRIO’s marketing service click here and text “whyIRIO” to 47464. Standard text message and data rates may apply.
Posted by IRIO on August 6, 2014
SMS, Sweepstakes and the Future
After successfully dominating social communications during the 90s and 00s, text messaging is flourishing as a commercial channel. The open-and-read rate of SMS at 98% – and that’s within a few minutes of the message being received.
Today, SMS contests and sweepstakes are still preferred 8 times more than their email equivalents. This trend will likely continue through 2020 offering consumers something of value (mobile coupons or prizes). When you use text messaging as an entry method for a sweepstakes, you are using a highly effective means to tap into how people already love to connect with others.
The main objective of these initiatives is to encourage consumers to opt in by texting to a shortcode, see how it works:
While mobile app use is clearly growing, SMS will also likely continue to be a powerful marketing tool between now and the year 2020. Because of this, sweepstakes and contests are simple ways to generate revenue and thus unlikely to be replaced any time in the near future.
IRIO will provide you with the information you need to begin the process, and will oversee all of the details needed to make your text messaging sweepstake a success. Contact our sales team to set up a demo to see Text-2-Win in action. Contact us at (972) 528 – 7424 or via email at email@example.com.
For more information about IRIO’s Text-2-Win marketing service text “T2W” to 47464. Standard text message and data rates may apply.
Posted by IRIO on July 28, 2014
We had a submission on our website for more information from a management company today. What makes this request any different from others?
They recently had a property with a gas leak and had to evacuate everyone and quickly. The situation on hand was pretty hectic as you can imagine and they found themselves wishing they could blast out a quick text message.
Let’s face it…most people don’t check their email and most don’t answer a number they don’t know or check their voicemail. Don’t wait till you need it and don’t have it. Shoot us an email at sales@IRIO.com today to learn more.
Posted by IRIO on October 1, 2013
Michigan State or Notre Dame? Who do you think will win this match up?
Text “ND” to 47464 (MSG&DATA RATES APPLY) to vote for Notre Dame.
Text “MSTATE” to 47464 (MSG&DATA RATES APPLY) to vote for Michigan State.
The results from our poll will be published end of day Friday.
Posted by IRIO on September 17, 2013